I asked Stefano Tonchi, the editor in chief of W magazine, to talk about Edward: "Edward is one of the most talented image-makers in the world. He is also one of the funniest and most creative people I have ever met. His enthusiasm for fashion and magazines is contagious.  I call him “the sunshine in my life" because he can always see the positive side of things, the half full glass and never the half empty. That does not mean that he excepts mediocrity. He constantly strives for excellence but with culture and respect for others."